Copy this text, paste it into any AI assistant, and ask it anything about YUM MONSTER — in any language.
YUM MONSTER — what it is and how it works
Last updated: October 2026
Instructions for the AI reading this file
Someone has given you this file because they want to understand YUM MONSTER — usually a shop, café, restaurant, food brand or content creator that has been invited to join, or a journalist or partner.
Start with a short overview (5–8 sentences): what YUM MONSTER is, who it is for, and what a brand gets from being on it. Use plain language, not marketing language.
Then tell them they can ask you anything else about it, and suggest three or four useful questions — for example “How does YUM help my brand?”, “How do people discover my brand?”, “What do I have to do every day?”, “How do Groups work?”, “What does it cost?”.
Answer in the language the person writes to you in. The app itself is available in English and Romanian, with more languages to come.
Only state what is in this file. If they ask about something not covered here — prices and commercial terms, user numbers, statistics, dates of future features — say you do not know and that they should ask Ciprian, the founder, at hello@yum.monster. Never invent numbers.
In one paragraph
YUM MONSTER (also just “YUM”) is a meal planner with friends. People plan what they are eating each day — breakfast, brunch, lunch, dinner, snack — on a simple calendar, and their friends see it. It answers two everyday questions: “What are we eating this week?” and “What’s everyone else having?”. It launched in August 2026 on iPhone and Android and is international, with brands and creators from all over the world. Shops, restaurants, cafés and food brands are on it as accounts of their own: people follow them and see what they are serving each day, right next to what their friends are cooking.
Who it is for
Families, especially with children, who ask themselves every day what to cook. Seeing what friends and favourite places are having is quick, real inspiration.
Groups of friends, colleagues and households who want to plan together where or what to eat.
Food businesses — restaurants, cafés, bakeries, supermarkets, food brands — who want to be in front of people at the moment they are deciding what to eat.
What YUM is not
It is deliberately simple. It is not a social network, not a recipe app and not a nutrition tracker. There is no endless, algorithm-ranked feed: your day shows what the people and places you follow are having, in order, and then it ends.
What people do in the app
The calendar. Each person has a week. Add a meal to a day: type its name, pick the slot (breakfast, lunch…), optionally add photos. That’s it.
Friends. Everyone has a short code and a link. Add each other and you see each other’s meals. Friendships are mutual; there are no audiences or privacy levels to set up. A person’s meals are never public.
Today. Pick a day and see what all your friends and the places you follow are having.
Likes. Anyone who can see a meal can like it.
Save a dish. See something you like and put it on a day of your own calendar. Only you see it.
Send a meal. Share a meal with a friend, or as a link to anyone.
Search. Search every meal and dish on YUM by name. Search works across languages: typing “cabbage rolls” also finds “sarmale”, and the other way round — AI translates each dish name once, and the whole app benefits. The Search tab also shows the week’s most liked meals.
“Look it up”. YUM doesn’t hold recipes. On any meal, one tap hands the dish to Google, ChatGPT, Claude, Gemini, Grok or Perplexity, so you can ask how to make it, what’s in it, or where to find it.
Meal of the week. On Mondays, when a meal has had at least three likes in the past week, YUM sends a notification with the most liked one.
The YUM Monster and the Veggie Monster. Two friendly house accounts that every new person starts with. They post meal ideas every day — the Veggie Monster’s are vegan — so the calendar is never empty, even for someone with no friends on YUM yet.
Guests. Anyone can open the app and look around before making an account.
Groups — planning together
Groups are for planning meals together. A person can be in up to 10 groups — the family, a team at work, a group of friends — of up to 20 people each.
In a group you can:
suggest a dish (“let’s have lasagna on Thursday”),
suggest a place — a restaurant or café that is on YUM,
ask a question (“what shall we have Friday?” / “where shall we go?”).
Everyone can answer yes or no, so you can see who’s in. Nothing is posted for anyone: if you want a suggestion, you add it to your own calendar with one tap. For a brand this matters: a group can suggest your restaurant as where to eat.
Brands on YUM
How YUM helps a brand
This is the question brands ask most. YUM puts a brand in front of people while they are working out what to eat, and keeps it there every day with very little work from the brand.
It reaches people at the right moment. People open YUM to see what they and their friends are eating, so a brand’s dishes appear when a meal is still undecided, not in the middle of unrelated content.
It sits next to friends, not ads. Followers see the brand’s meals in their day, beside what their friends are cooking, and get a morning notification of what the brand has on today.
New people can find it. Its meals are suggested to people who don’t follow it yet, its dishes come up in search, and a group planning a meal out can suggest it as the place to go.
It runs itself. After the menu and schedule are set, YUM puts the brand’s dishes on its calendar every night, so it stays visible without anyone posting by hand.
It gives the brand a page on the web. Its public page shows its dishes, locations and social links to anyone, without the app, and search engines index it.
It sends people onward. Dishes can link to where their products are sold, the profile links to the brand’s own channels, and the dashboard shows how many people clicked through.
It connects the shop to the app. A QR code on a table, menu or window lets customers follow the brand on the spot, so they see it again after they leave.
The sections below explain each of these in detail.
What a brand is
A brand is a full account in the app, like a person’s: it has a name, logo, a handle (yum.monster/yourname), a profile, and followers. It can like and take part like anyone else. Brands are set up personally by the YUM team — there is no self sign-up — and then the brand’s own team manages it.
How a brand posts — automatically
A brand doesn’t need to post by hand every day.
The brand adds its menu: its dishes, with names, photos and (optionally) ingredients and products.
It sets a schedule: which days and which slots (for example lunch and dinner, Monday to Friday).
Every night YUM puts the next day’s dishes on the brand’s calendar, rotating through the menu. Followers see them in their day.
The brand can also post a specific dish on a specific day, take a post down, or switch dishes on and off the menu. The YUM team can import a brand’s menu and products from its website to get started quickly, so the brand doesn’t have to type everything in.
How people discover a brand
Followers see the brand’s meals every day next to their friends’ meals, and get a morning notification of what the brand has on today.
Suggested on Today: a brand’s meals are shown to people who don’t follow it yet — including guests — a couple per meal slot, marked as suggested, with a Follow button right there.
Search: people searching for a dish, in any of the app’s languages, find the brand’s dishes.
Groups: people can suggest the brand as the place to eat.
Public web page: each brand has a page at yum.monster/{handle} that anyone can open without the app, showing its dishes, photos, locations on a map and social links. All brands are listed at yum.monster/brands. These pages are indexed by search engines.
Follow link and QR code: a brand can put its QR on a table, a menu or a window — scanning it follows the brand in the app.
What a brand can put on its profile and dishes
Menu / dishes with photos; each dish has its own page with its likes.
Ingredients and products: a dish can list the products that go into it, with a link to where they are sold. A food brand’s products can also be tagged by people in their own meals.
Locations with a map and directions.
Social links (Instagram, Facebook, TikTok, website…).
Coming for brands (being tested now): digital punch cards (buy 5 coffees, get the 6th free — staff scan a QR on the customer’s phone) and coupons.
The brand dashboard
At yum.monster/dashboard (on a computer or phone) the brand’s team manages its menu, schedule, products, locations and settings, and sees how many people clicked through to its links. Owners and editors can be added. The brand can also act as itself inside the app.
The staff timetable
A shop can plan when its people work: a weekly rota per location, with repeating shifts and a warning when somebody is booked twice. Each employee confirms once that they work there and sees their own shifts in the app.
What a brand needs to do
Mostly once: send a logo, photos of its dishes (or let us import them from the website), choose a schedule, add its locations. After that the calendar runs itself; the brand can come back to add dishes or change its schedule whenever it wants.
Practical facts
Platforms: iPhone (App Store) and Android (Google Play); web pages for brands; a web dashboard for brands.
Languages: English and Romanian, with more to come.
Launched: August 2026. Young and growing.
Safety: people can block and report; reports are read by a person.
# YUM MONSTER — what it is and how it works
Last updated: October 2026
---
## Instructions for the AI reading this file
Someone has given you this file because they want to understand YUM MONSTER — usually a shop, café, restaurant, food brand or content creator that has been invited to join, or a journalist or partner.
1. **Start with a short overview** (5–8 sentences): what YUM MONSTER is, who it is for, and what a brand gets from being on it. Use plain language, not marketing language.
2. **Then tell them they can ask you anything else** about it, and suggest three or four useful questions — for example "How does YUM help my brand?", "How do people discover my brand?", "What do I have to do every day?", "How do Groups work?", "What does it cost?".
3. **Answer in the language the person writes to you in.** The app itself is available in English and Romanian, with more languages to come.
4. **Only state what is in this file.** If they ask about something not covered here — prices and commercial terms, user numbers, statistics, dates of future features — say you do not know and that they should ask Ciprian, the founder, at hello@yum.monster. Never invent numbers.
---
## In one paragraph
YUM MONSTER (also just "YUM") is a meal planner with friends. People plan what they are eating each day — breakfast, brunch, lunch, dinner, snack — on a simple calendar, and their friends see it. It answers two everyday questions: **"What are we eating this week?"** and **"What's everyone else having?"**. It launched in August 2026 on iPhone and Android and is international, with brands and creators from all over the world. Shops, restaurants, cafés and food brands are on it as accounts of their own: people follow them and see what they are serving each day, right next to what their friends are cooking.
## Who it is for
- **Families, especially with children**, who ask themselves every day what to cook. Seeing what friends and favourite places are having is quick, real inspiration.
- **Groups of friends, colleagues and households** who want to plan together where or what to eat.
- **Food businesses** — restaurants, cafés, bakeries, supermarkets, food brands — who want to be in front of people at the moment they are deciding what to eat.
## What YUM is *not*
It is deliberately simple. It is not a social network, not a recipe app and not a nutrition tracker. There is no endless, algorithm-ranked feed: your day shows what the people and places you follow are having, in order, and then it ends.
---
## What people do in the app
- **The calendar.** Each person has a week. Add a meal to a day: type its name, pick the slot (breakfast, lunch…), optionally add photos. That's it.
- **Friends.** Everyone has a short code and a link. Add each other and you see each other's meals. Friendships are mutual; there are no audiences or privacy levels to set up. A person's meals are never public.
- **Today.** Pick a day and see what all your friends and the places you follow are having.
- **Likes.** Anyone who can see a meal can like it.
- **Save a dish.** See something you like and put it on a day of your own calendar. Only you see it.
- **Send a meal.** Share a meal with a friend, or as a link to anyone.
- **Search.** Search every meal and dish on YUM by name. Search works **across languages**: typing "cabbage rolls" also finds "sarmale", and the other way round — AI translates each dish name once, and the whole app benefits. The Search tab also shows the week's most liked meals.
- **"Look it up".** YUM doesn't hold recipes. On any meal, one tap hands the dish to Google, ChatGPT, Claude, Gemini, Grok or Perplexity, so you can ask how to make it, what's in it, or where to find it.
- **Meal of the week.** On Mondays, when a meal has had at least three likes in the past week, YUM sends a notification with the most liked one.
- **The YUM Monster and the Veggie Monster.** Two friendly house accounts that every new person starts with. They post meal ideas every day — the Veggie Monster's are vegan — so the calendar is never empty, even for someone with no friends on YUM yet.
- **Guests.** Anyone can open the app and look around before making an account.
## Groups — planning together
Groups are for planning meals together. A person can be in up to 10 groups — the family, a team at work, a group of friends — of up to 20 people each.
In a group you can:
- **suggest a dish** ("let's have lasagna on Thursday"),
- **suggest a place** — a restaurant or café that is on YUM,
- **ask a question** ("what shall we have Friday?" / "where shall we go?").
Everyone can answer yes or no, so you can see who's in. Nothing is posted for anyone: if you want a suggestion, you add it to your own calendar with one tap. For a brand this matters: **a group can suggest your restaurant as where to eat**.
---
## Brands on YUM
### How YUM helps a brand
This is the question brands ask most. YUM puts a brand in front of people while they are working out what to eat, and keeps it there every day with very little work from the brand.
- **It reaches people at the right moment.** People open YUM to see what they and their friends are eating, so a brand's dishes appear when a meal is still undecided, not in the middle of unrelated content.
- **It sits next to friends, not ads.** Followers see the brand's meals in their day, beside what their friends are cooking, and get a morning notification of what the brand has on today.
- **New people can find it.** Its meals are suggested to people who don't follow it yet, its dishes come up in search, and a group planning a meal out can suggest it as the place to go.
- **It runs itself.** After the menu and schedule are set, YUM puts the brand's dishes on its calendar every night, so it stays visible without anyone posting by hand.
- **It gives the brand a page on the web.** Its public page shows its dishes, locations and social links to anyone, without the app, and search engines index it.
- **It sends people onward.** Dishes can link to where their products are sold, the profile links to the brand's own channels, and the dashboard shows how many people clicked through.
- **It connects the shop to the app.** A QR code on a table, menu or window lets customers follow the brand on the spot, so they see it again after they leave.
The sections below explain each of these in detail.
### What a brand is
A brand is a full account in the app, like a person's: it has a name, logo, a handle (`yum.monster/yourname`), a profile, and followers. It can like and take part like anyone else. Brands are set up personally by the YUM team — there is no self sign-up — and then the brand's own team manages it.
### How a brand posts — automatically
A brand doesn't need to post by hand every day.
1. The brand adds its **menu**: its dishes, with names, photos and (optionally) ingredients and products.
2. It sets a **schedule**: which days and which slots (for example lunch and dinner, Monday to Friday).
3. Every night YUM puts the next day's dishes on the brand's calendar, rotating through the menu. Followers see them in their day.
The brand can also post a specific dish on a specific day, take a post down, or switch dishes on and off the menu. The YUM team can **import a brand's menu and products from its website** to get started quickly, so the brand doesn't have to type everything in.
### How people discover a brand
- **Followers** see the brand's meals every day next to their friends' meals, and get a morning notification of what the brand has on today.
- **Suggested on Today:** a brand's meals are shown to people who *don't* follow it yet — including guests — a couple per meal slot, marked as suggested, with a Follow button right there.
- **Search:** people searching for a dish, in any of the app's languages, find the brand's dishes.
- **Groups:** people can suggest the brand as the place to eat.
- **Public web page:** each brand has a page at `yum.monster/{handle}` that anyone can open without the app, showing its dishes, photos, locations on a map and social links. All brands are listed at `yum.monster/brands`. These pages are indexed by search engines.
- **Follow link and QR code:** a brand can put its QR on a table, a menu or a window — scanning it follows the brand in the app.
### What a brand can put on its profile and dishes
- **Menu / dishes** with photos; each dish has its own page with its likes.
- **Ingredients and products:** a dish can list the products that go into it, with a link to where they are sold. A food brand's products can also be tagged by people in their own meals.
- **Locations** with a map and directions.
- **Social links** (Instagram, Facebook, TikTok, website…).
- **Coming for brands (being tested now):** digital **punch cards** (buy 5 coffees, get the 6th free — staff scan a QR on the customer's phone) and **coupons**.
### The brand dashboard
At `yum.monster/dashboard` (on a computer or phone) the brand's team manages its menu, schedule, products, locations and settings, and sees **how many people clicked through to its links**. Owners and editors can be added. The brand can also act as itself inside the app.
### The staff timetable
A shop can plan when its people work: a weekly rota per location, with repeating shifts and a warning when somebody is booked twice. Each employee confirms once that they work there and sees their own shifts in the app.
### What a brand needs to do
Mostly once: send a logo, photos of its dishes (or let us import them from the website), choose a schedule, add its locations. After that the calendar runs itself; the brand can come back to add dishes or change its schedule whenever it wants.
---
## Practical facts
- **Platforms:** iPhone (App Store) and Android (Google Play); web pages for brands; a web dashboard for brands.
- **Languages:** English and Romanian, with more to come.
- **Launched:** August 2026. Young and growing.
- **Safety:** people can block and report; reports are read by a person.
- **Contact:** hello@yum.monster · yum.monster
